Setting up NWS 11 years ago, I am founder or CEO of NWS - whichever you prefer! Traditionally I loved being involved in sales, but nowadays I have moved into more of an overarching role, keeping an eye on a bit of everything and taking the lead on new frontier products that set us apart from the rest. My expertise lends itself to working with journalists, getting our name out into the public domain and exporting new destinations that hopefully push the boundaries in more than one way.

Recent trips include Siberian tigers, Gorillas in Congo, and Zakouma National Park in Chad. Edgy but good; reminding us what travel is really about.

In March 2019, Will was named by Condé Nast Traveler as one of its Top 50 Global Travel Specialists of the year. Will's expertise and experience has seen him act as a fixer for individual clients and notable partners, taking a hands-on approach to leading on the ground. As the Founder & CEO of Natural World Safaris, he has championed the efforts of some of the world's leading conservation charities, including Wild Aid and African Parks, the latter for which Will has been named one of four global conservation partners. Read our blog on the news to find out more about Will and his experiences in the world of wildlife travel.

Where was your last trip?

Kamchatka. You can read about it in my trip diary here

Where is your next trip?

Antarctica in November

What is your first travel-related memory?

Family holidays to Cornwall - awesome!

Aisle or window seat?

Window seat even though I hate heights! I like to be able to "see where we are going".

What are you most likely to splurge on while travelling?

Business Class.

What’s your favourite thing about working at NWS?

It's the variety of what is on offer. No matter what role you are in, you can often tweak that role to take in areas that you are interested in or wish to learn more about.

What do you like doing outside of NWS?

Spending time with my three boys, running, and thinking about what we should be doing next at NWS!

If you could do just one NWS safari, which one would it be?

Impossible question. If I narrow it down then it would be (in no particular order), Congo, Botswana, Madagascar, Svalbard...

Is there a standout destination in your mind?

Congo... or Madagascar!

What is your best travel souvenir?

Images. Whether they be mental images or photographs, travel is about creating memories. Follow me on Instagram @willbolsover to see some of my recent travel images.

Will has been named as one of the world's Top 50 Global Travel Specialists by the authority on pioneering travel experiences, Condé Nast Traveler in 2019, 2020, 2021 and 2022.

Will has also been selected as Travel + Leisure's 2020 and 2022 A-List Advisors.

Join Will in 2023 aboard the M/V Polarfront for the Svalbard Polar Bear Explorer. 

Explore the jagged fjords and coves of the archipelago in search of dramatic scenery and Arctic wildlife including the king of the Arctic, the polar bear. Svalbard is always an extraordinary adventure and an area we approach with sensitivity; our departures here support science programmes, conservation projects and participate in initiatives to remove fishing industry waste that washes up on remote Arctic beaches. Our journey through this polar landscape will include discussion and debate on how tourism can play its part in protecting this fragile region. 

Will takes the helm as your Specialist Leader on this one-off trip in May 2023. For more details on the trip, visit the Polar Bear Explorer page, or contact one of our Polar Destination Specialists.